Vanity tables and bathroom shelves are already full. Now consumers are choosing one single formulas that deliver an overall, noticeable change —rather than layering steps for a specific skin concern.
In 2026, competition won't be about increasing SKUs. Success will be determined by how convincingly you build one hero formula.
This trend became even clearer during the Black Friday 2025 editor curations. On Amazon deal roundups, Barrier Creams repeatedly appeared as editor picks, while Hair Gloss was positioned as a must-have. In body care, items like Retinol Body Lotions and Hyaluronic Acid Body Serums—utilizing facial care ingredients and marketing terms—moved to the front of curation lists.
In other words, consumers are more receptive to the idea of having one solo product that works than buying more for layering.
In 2026, One hero product, not more SKUs
Consumers are rebuilding their routines. They now keep just 1–2 essentials that lift overall skin condition, cutting the rest. The winning brand won’t be the one that fills the vanity; it’ll be the one that owns the center of the routine.
Facial & Body Care Market Growth (2024–2033)
* 출처: https://buly.kr/2JpM8H8
The Interesting Fact: Even as consumers use fewer steps, the global facial & body care market is still projected to grow from $38.0B (2024) to $61.0B (2032).
Bottom line: The market will reward brands that can concentrate consumer budgets into a single, compelling hero formula, not brands that simply launch more SKUs.
Three must-haves for a 2026 hero formula
Introducing CTKCLIP.COM’s Three Hero Formulas
—Built around the key strategies above.
Grape Clarifying 2-in-1 Toner Mist
Key Ingredients
[ Bromelain · Grape Extract · Liposomalizing Resveratrol ]
Key Ingredients
- Dual-layer oil + essence mist (shake and spray)
- Oil–moisture balance + moisture barrier
- One-step sebum, pore-firming, antioxidant care
Key Ingredients
[ Rehmannia Glutinosa Root Extract · Biotin · Acorus Calamus Root Extract ]
Key Ingredients
Scalp + hair dual-use serum ampoule
- Improve scalp condition + oil–moisture balance
- Root-nourishing home care for healthier-looking hair
Rosemary Biome Hydra Face-to-Body Serum
Key Ingredients
[ Rosemary Biome Complex ]
Key Ingredients
- 3-step hydration layering system for fast barrier hydration
- Thin, cushiony adhesion texture
- Extends from face to neck, décolleté, and body (face-to-body / skinification)
Get ahead of the 2026 beauty market with CTKCLIP.COM, which quickly reads market trends and prepares for customers’ core needs in advance.
