With demand for climate-adaptive beauty on the rise, CTKCLIP presents four high-performance formulas designed to withstand heat, humidity, and long wear.
Heatproof Beauty Is Heating Up — And the Numbers Prove It
Waterproof makeup global market report 2025
In 2025, consumer demand for beauty that withstands heat and humidity is at an all-time high:
Waterproof & sweat-proof makeup is booming. The global waterproof makeup market is projected to grow from USD 15.87 billion in 2024 to USD 17.05 billion in 2025, with a 7.4% CAGR.
accio.com, thebusinessresearchcompany.com
Sunscreen stick market
Portable SPF formats like sticks are gaining ground. The sunscreen stick market is expected to grow from USD 2.11 billion in 2024 to USD 2.26 billion in 2025, with a 7.2% CAGR ahead.
Lightweight, breathable textures are more than a trend—they’re essential. According to Vogue Business, new-gen SPF formats like serums and sticks are outpacing traditional creams and lotions in both dollar share and growth: SPF sticks grew 19% YoY, while creams/lotion grew just 14%.
K-Beauty Picks at Sephora for Heat & Water Resistance
Gel moisturizers | Base Makeup | Sunscreen | |||
|---|---|---|---|---|---|
belif The True Cream Aqua Bomb | Laneige Water Bank Gel Moisturizer | COSRX Hydrium Soothing Gel Cream | TIRTIR Mask Fit Red Cushion Foundation | Missha M Perfect Cover BB Cream | Beauty of Joseon Day Dew Sunscreen |
 |  |  |  |  |  |
Refreshing, lightweight texture with a radiant, glass-skin finish | Cooling, minty texture that delivers refreshing hydration | Cooling, lightweight gel with green tea for calm, hydrated skin | Up to 72-hour wear with a satin-glow finish and high coverage | Nourishing formula with natural coverage and lasting wear | Dewy, breathable formula with a hydrating, comfortable feel |
CTKCLIP Formulas Designed for Heat-Resilient Beauty
Category: Skincare – Cooling Moisturizer
Key Market Match: Fits the growing “cooling skincare” trend, up +17% YoY in online mentions.
Performance Features:
- Aloe Vera & Camellia Sinensis for instant relief on sun-exposed skin
- Lightweight gel texture for humid climates
- Ideal for post-sun recovery ranges
Category: Skincare – Portable Sun Protection
Key Market Match: Aligns with SPF stick format’s +41% US search growth this year.
Performance Features:
- Broad spectrum UVA/UVB protection
- Silky, blur-effect finish—no sticky feel
- Easy on-the-go reapplication
Full Coverage & Weightless Concealer with Hyaluronic Acid
Category: Makeup - Base
Key Market Match: Hybrid makeup with skincare benefits is a top growth segment, accounting for 28% of new launches in 2024-2025.
Performance Features:
- Full coverage with weightless wear
- Hyaluronic Acid for hydration in hot climates
- Crease-resistant and long-lasting
Category: Makeup – Eye
Key Market Match: Waterproof mascara segment is forecasted to hit $10.2B by 2026, growing at 6.8% CAGR globally.
Performance Features:
- Waterproof, smudge-proof wear
- Maintains curl and volume in humidity
- Panthenol for lash conditioning
Consumer Insights & Usage Scenarios
Today’s heatproof beauty consumers are not just buying performance—they’re buying reliability, comfort, and freedom to live without compromise.
✔ Everyday Pain Points
* Makeup that resists smudging in the rainy season
* Skincare that maintains hydration and protection during overseas trips to hot, humid destinations
* Sun protection that stays put through long days outdoors or active schedules
✔ Target Consumer Profiles
* Active Lifestyles: Outdoor sports participants, festival goers, and on-the-go city commuters
* Travel Enthusiasts: Frequent overseas resort travelers seeking climate-adaptive beauty routines
* Climate-Specific Residents: People living in consistently hot, humid, or tropical regions
By designing products that directly address these needs, brands can position themselves at the intersection of function, comfort, and lifestyle appeal—turning seasonal interest into year-round demand and driving both customer loyalty and category growth.
Consumers don’t just want beauty that lasts—they want beauty they can live in. Whether it’s a tropical getaway, an outdoor adventure, or a humid city commute, CTKCLIP helps brands deliver confidence, comfort, and care that endure through every moment.
Sources The Business Research Company – Waterproof Makeup Global Market Report 2024 / Accio – Waterproof Makeup Trends / 360iResearch – Sunscreen Stick Market Research Report / Vogue Business Editorial Team – Brands Wanted to Make SPF More Fun — But Do They Still Work?
