There are five critical issues that must be considered during product planning.

 A product rarely fails because the concept or marketing was weak—failure actually begins with small, subtle inconveniences that consumers absolutely refuse to tolerate. After analyzing more than 10,000 global reviews, we identified five recurring pain points that brands must address. These are not simple complaints; they represent opportunities for new product development. This content summarizes the top five consumer pain points based on 2025 review data, along with product planning directions and formula insights to help solve each issue.

🔍 Pain Point 1. Texture & Spreadability Issues
(Heaviness, Stickiness, White Cast)

Complaints such as “too thick,” “sticky,” or “doesn’t spread well” consistently rank as the No.1 issue across nearly every review category.

Problem

Consumers judge a product’s quality within the first three seconds of application.
Thick textures or slow absorption immediately lead to feedback describing the product as uncomfortable.
For SPF and moisturizers, viscosity and absorption speed directly influence overall satisfaction.
When “tone-up” effects or “white cast” appear together, satisfaction drops sharply.
Poor spreadability lowers repurchase intent, worsens reviews, and directly impacts conversion rates.

Solution

Lower the viscosity (more fluid texture)
Improve absorption speed
Create a lighter feel with a fresh and clean finish
Adjust the balance of oils and silicones
Formulate to minimize pilling

Formula Suggestion

BRIGHTEN UP WATER GEL 

Key Benefits

Hyaluronic acid and xylitol layer to provide an instant moisture barrier.
Contains glutathione and alpha-bisabolol to brighten skin.
Delivers a watery finish while locking in moisture to prevent dryness.
Skin irritation test completed: confirmed as non-irritating.

Key Ingredients

Bakuchiol— A phytoactive ingredient that provides retinol-like anti-wrinkle benefits.
Lactococcus Ferment Lysate— Helps regulate the skin microbiome by balancing harmful bacteria.
Carrot Seed Oil — Provides soothing effects on the skin.

SECOND SKIN SERUM SPF50

Key Benefits

Despite high zinc content (24%), Flat Dispersion Technology ensures smooth and even application without chalkiness
Lightweight and silky-smooth texture, spreading like a serum — never heavy or greasy
Non-nano, low-irritation formula! Safe for sensitive skin and reef-friendly; this formula protects without compromise
Water and sweat resistant [80 minutes]

Key Ingredients

Mineral UV Filter (Zinc Oxide)

🔍 Pain Point 2. Irritation & Sensitivity Issues
(Stinging · Redness · Breakouts)

“Feels stingy / causes redness / triggers breakouts”

Problem

Sensitive skin reacts strongly even to the slightest irritation
Potential irritants such as fragrances, alcohol, and essential oils may intensify initial irritation
Active ingredients like retinoids and AHAs require an “initial adjustment period,” but most consumers use them without knowing this information

Solution

Fragrance-free and low-irritation formulation
Formulate with barrier-strengthening ingredients
Buffer System incorporation
Sensitivity testing recommended (patch/HRIPT)
Gradual absorption-controlled formulation

Formula Suggestion

BAKUCHIOL PROBIOTICS SERUM 

Key Benefits

Fermented Lactococcus balances the skin microbiome and strengthens the barrier.
Infused with bakuchiol—a gentler retinol alternative—to speed cell regeneration and prevent pigmentation.

Key Ingredients

Bakuchiol: An anti-aging agent, a milder retinol alternative.
Lactococcus Ferment Lysate: Protects skin from visible signs of environmental damage.
Carrot Seed Oil : Soothes and heals skin.

🔍 Pain Point 3. Lack of Visible Results
(“I don’t see a difference / It feels average”)

“There's no visible change / I don’t know what improved.” → The No.1 category for high repurchase drop-off rates.

Problem

Consumers expect fast, visible results, but many products are formulated for mid- to long-term benefits.
Even with functional claims, the absence of immediate results leads to dissatisfaction with value for money, pushing consumers to switch brands.
Without clinical evidence or measurable data, product pages lack persuasive power.
Different skin types experience results at different speeds, and communication that does not reflect this leads to increased customer complaints.

Solution

Incorporate tactile effects that feel immediate.
Include meaningful functional benefits that can be felt within two weeks.
Clarify key clinical points for functional claims.
Provide before–after content and visual evidence.

Formula Suggestion

NIACINAMIDE 10% INTENSIVE CREAM  

Key Benefits

Brightens dull, uneven skin with 10% niacinamide for visible results
12-vitamin complex offers combined brightening, antioxidant, and calming effects
Smooth, lightweight cream texture that leaves skin hydrated and glowing

Key Ingredients

Niacinamide (10%): Inhibits melanin to even out skin tone and reduce dark spots
Vitamin Complex with 12 types: Includes Vitamin C, G, B5 for antioxidant and skin-soothing benefits
Panthenol: Deeply moisturizes and strengthens the skin barrier

🔍 Pain Point 4. Failure in Freshness & Oil Control
(“Too oily / Feels greasy and shiny”)

“Oil comes through quickly / It gets greasy and shiny after a while.”

Problem

Failure to control oiliness directly leads to reduced makeup longevity → resulting in dissatisfaction during actual use
Formulas with high oil content create an initial impression of feeling “stifling”
Failure to meet the needs of the target audience (oily/combination skin) causes a sharp drop in repurchase rates

Solution

Optimized oil-to-silicone ratio
Small amount of sebum-control powder blended
Semi-matte, velvety finish designed
Includes wear-test based on summer/oily skin market standards

Formula Suggestion

HYDRATING SOOTHING GEL

Key Benefits

A gel-type formulation that delivers instant hydration, is non-greasy, and is fast-absorbing
Skin-cooling properties calm and cool irritated, sensitive skin
Contains aloe vera leaf extract and hyaluronic acid, which soothe and hydrate

Key Ingredients

Aloe Vera Leaf Extract
Hyaluronic Acid

🔍 Pain Point 5. Absorption Delay Issues
(“It sits on the skin / It doesn’t absorb well”)

“It still sits on my skin even after 10 minutes / It takes too long to absorb.”

Problem

When absorption is slow, consumers perceive the product as sticky.
Longer absorption time increases routine fatigue, which often leads to discontinuing use.
Insufficient emulsion stability can cause issues such as “product sitting on the skin,” “slippage,” or “film breakage.”

Solution

Micro-emulsion with reduced particle size
Low-viscosity, fast-absorbing base
Absorption speed testing (30-second / 60-second benchmarks)
Formulation designed with a defined “post-absorption finish”

Formula Suggestion

PANTHENOL CREAM 

Key Benefits

A CTK-exclusive emulsion system delivers strong soothing and moisturizing effects in a cream format.
Contains low-molecular-weight hyaluronic acid to deeply hydrate the skin, while high-molecular polymers lock in moisture by preventing evaporation.
Formulated with 30,000 ppm panthenol to deliver fast hydration and nourishment, helping to strengthen the overall skin barrier.
Completed skin irritation testing and confirmed to be non-irritating.

Key Ingredients

Low-Molecular-Weight Hyaluronic Acid
Panthenol

Consumer reviews are not just casual opinions — they are a blueprint for what your brand is overlooking, and the most accurate market data that predicts product success.

By addressing just the five Pain Points outlined here, a product naturally enters a positive cycle of better reviews → higher repurchase → stronger loyalty → improved profitability.

A brand’s growth doesn’t begin with complex strategies — it begins with precisely solving the consumer’s frustrations. Once this foundation is set, every launch shifts from “hoping for success” to predictable, repeatable success.

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