In cosmetics development, product categories go far beyond simple planning —
they can ultimately determine a brand’s success.
The texture you choose can dramatically influence everything from a customer’s first impression
to the sensory experience and even how effectively the formula delivers its benefits.

The product categories featured in this post were derived from actual browsing data on
CTKCLIP.COM from January to November 2025, reflecting searches made by B2B professionals
such as brand managers, product developers, and merchandisers.

If you're curious about which products captured the most attention in this year’s beauty market, let’s dive in.

📊 Top 7 Most-Viewed Product Categories

According to the product category data from CTKCLIP.COM (January–November 2025),

the following seven categories attracted the highest customer interest.

View counts serve as a leading indicator of the product categories that brand managers and cosmetic product developers

are evaluating for upcoming projects, thereby identifying categories with strong launch potential.

Here are the key category insights ordered by view count.

🥇 1st Place — Moisturizer (View Count: 374,302)

Features

Sustained strong demand as a core skincare category
Formulations featuring enhanced hydration, strengthening barrier, and repairing are gaining attention
Active comparison of various textures—such as creams, gels, and balms—is increasing

Insight

Product Category with strong bestseller potential
“Fast absorption” + “Skin nourishing and repairing” are preferred

🥈 2nd Place — Treatment/Serum (View Count: 262,560)

Features

High efficacy-driven active ingredients (Vitamin C, Retinol, Peptides)are trending
Demand for the Comparison of Absorption and Viscosity continues to grow steadily
Ingredient storytelling focused on brightening, firming, and soothing benefits is
becoming increasingly important

Insight

The combination of functional ingredients and texture is a key success driver
Rapid absorption and instant skin comfort are decisive factors in consumer adoption across this category.

🥉 3rd Place — Base Makeup Formula (View Count: 248,201)

Features

Base makeup categories such as cushions and foundations, continue to grow
Lightweight, natural-looking finishes—such as natural glow and semi-matte are preferred
Distinct selection criteria is emerging based on texture differences

Insight

Lightweight, thin-textured products with decent coverage is preferred
Steady demand for cushions
The combination of sensory experience and performance is a key factor in purchasing decisions

4th Place — Lip Formula (View Count: 167,312)

Features

Has a small but highly loyal fanbase
Interest is rising not only in the variety of color options but also in the diversity of product textures,
such as tints, balms, liquids, and mousses
Differences in texture are leading to evenly distributed view count across various formula sub-categories.

Insight

Needs across textures—MLBB, glassy shine, velvet, and more—are becoming increasingly segmented
Long-lasting wear, lasting hydration, and strong adherence are key consumer search terms

5th Place — Mask (View Count: 145,391)

Features

The increase of self-care is driving sustained growth in the mask-category View Count
Sleeping masks, clay masks, and rich cream masks remain popular
There is a trend toward prioritizing instantaneous or visible skin changes

Insight

Instant results and a strong texture experience are the best-selling points
Sleeping masks are highly compatible with concepts such as bio balance, repairing, and barrier care

6th Place — Cleanser (View Count: 133,066)

Features

Cleansing category remains popular as a daily-use essential
Growing interest in low-irritant, pH-balanced, gentle gel textures
Oil and balm formulations remain consistently preferred and show steady search volume

Insight

Demand for gel, cream, oil, and balm formulations remains evenly distributed
More users are preferring products that “cleanse gently yet thoroughly.”

7th place — Eye Care Formula (View Count: 121,149)

Features

Overall View Count remains low but shows notable growth
Increasing exploration of functional products targeting fine lines, firmness, and dark circles
Eye care formulas are becoming more diverse, ranging from serums, sticks, and creams, and encompassing lightweight to deeply moisturizing formulations

Insight

A category redefined beyond basic hydration, now centered on aging well and firmness
Due to the sensitivity of the application area, ingredient stability and irritation testing—overall safety—are critical competitive factors

🔎 Overall Insight — The core of top-performing product categories is ‘fundamentals + efficacy’

This data reflects the trends in product categories most frequently explored during the planning phase in 2025, and serves as a reference point for product development from 2026 onward.

For brand managers, it has become increasingly important to define product concepts around the question: “Which products bring the best sensory experience?” Because the sensory experience itself determines the product’s overall experience, including the perceived efficacy.

CTKCLIP.COM will continue to deliver product and category trends grounded in real user data.
If you want to stay ahead of market trends and apply them to your product planning, be sure to reference these insights.

Explore the most searched categories on CTKCLIP.COM and accelerate your product development in alignment with customer needs.

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