A Global Conversation on Beauty Innovation

At MakeUp in NewYork 2025, the CTKCLIP booth became a true meeting point for brands eager to discover how beauty innovation travels across borders. From startup founders to global buyers, one question came up more than any other:

“How does CTK manage development between Korea and the U.S.?”

It was the question that defined the show — and one that reflected how global beauty creation is evolving.

Our answer highlighted CTK’s global ecosystem: the Korean headquarters, the newly opened OTC Laboratories in the U.S., and CTK Bio in Canada. The establishment of the U.S. OTC Laboratories marks a major milestone in CTK’s history — a strategic move to bring Korean formulation expertise closer to U.S. brands and enable faster, FDA-compliant development.

Together, these three centers form a connected network that allows brands to move from idea to launch with the perfect balance of K-Beauty innovation, regulatory confidence, and local production speed — all supported through CTKCLIP.COM.

A Booth Designed to Tell a Story

The booth was intentionally divided into two key sections — one for CTKCLIP.COM, and the other dedicated to the OTC Laboratories.

For this year’s MakeUp in NewYork show, the focus was clear: introducing and promoting the OTC service. The team showcased CTK’s OTC development capabilities, emphasizing the new U.S. OTC Laboratorie’s ability to accelerate compliance, communication, and production for American brands or brands that want to release a product in the U.S.

This layout highlighted CTK’s dual strength:

✔️ The digital platform, where brands can browse, test, and start projects online
✔️ The OTC consultation zone, where visitors met directly with our formulation and regulatory experts

By creating a natural flow between online discovery and in-person expertise, the booth demonstrated how CTKCLIP.COM bridges digital innovation with hands-on collaboration — helping brands move seamlessly from concept to creation. Many visitors shared that this setup helped them clearly understand how CTK combines technology, human insight, and practical support within one cohesive ecosystem.

What Captured Visitors’ Attention

This year’s spotlight was on OTC and Ready-to-Market service, celebrated for their proven performance and fast development timeline. Unlike traditional OTC processes that can take over a year, CTKCLIP’s white-label OTC line — pre-tested and regulation-ready — allows brands to ship in as little as four months.

Visitors were particularly interested in how the U.S. OTC Laboratories, opened earlier this year, allows faster testing, FDA compliance, and communication with local brands — while preserving the signature textures and quality that define K-Beauty. Meanwhile, the Base Makeup series developed by CTK’s Innovation Lab, received strong positive feedback for its unique sensorial experience.

The Launch of the U.S. OTC Laboratories

The opening of the U.S. CTK OTC Laboratories marks a major milestone in CTK’s global expansion strategy. Based in California (Corona, CA), the facility offers certified OTC product manufacturing and full-service U.S.-based OTC development — from formulation to packaging.

Key highlights include:

✔️ CMO/CDMO services with FDA OTC registration and ISO GMP certification
✔️ Localized production strengthening the synergy between digital and offline
✔️ Focused on U.S. market needs: Sunscreens, acne treatments, and functional skincare

Through this milestone, CTK strengthens its mission to bridge innovation and regulation across continents, giving brands a faster path from concept to compliance.

Sustainability That Inspires

Sustainability remained a core topic at the booth.

Many buyers showed interest in CTKCLIP’s eco-friendly packaging developments, asking about application possibilities, resin options, and MOQ flexibility. It was clear that as brands innovate faster, they’re also looking for responsible packaging solutions that align with performance and design.

A Platform That Connects Everything

Visitors were impressed by how CTKCLIP.COM connects every stage of product creation — from digital exploration to real-world development. This integrated approach enables:

✔️ Faster launches with tested formulas

✔️ Access to advanced biotech technologies (CTK Bio)

✔️ Full-service development from formulation to final packaging

Innovation Without Borders

The synergy between Korean R&D, North American production, and digital collaboration represents the future of beauty creation. CTKCLIP.COM continues to grow as the central hub of CTK’s full-service network — offering global brands a faster, smarter, and more sustainable way to bring their next beauty idea to life.

Next stop: Hong Kong

This November, CTKCLIP.COM will participate in Cosmopack Asia 2025, showcasing new products, packaging, and full-service solutions designed to accelerate global beauty creation.

PROJECT INQUIRY