🌏 Stepping Into the Future of Beauty—In Bangkok

With demand for climate-adaptive beauty on the rise, CTKCLIP presents four high-performance formulas designed to withstand heat, humidity, and long wear.

Heatproof Beauty Is Heating Up — And the Numbers Prove It

Waterproof makeup global market report 2025

In 2025, consumer demand for beauty that withstands heat and humidity is at an all-time high:
Waterproof & sweat-proof makeup is booming. The global waterproof makeup market is projected to grow from USD 15.87 billion in 2024 to USD 17.05 billion in 2025, with a 7.4% CAGR.

accio.com, thebusinessresearchcompany.com

Sunscreen stick market

Portable SPF formats like sticks are gaining ground. The sunscreen stick market is expected to grow from USD 2.11 billion in 2024 to USD 2.26 billion in 2025, with a 7.2% CAGR ahead.

Lightweight, breathable textures are more than a trend—they’re essential. According to Vogue Business, new-gen SPF formats like serums and sticks are outpacing traditional creams and lotions in both dollar share and growth: SPF sticks grew 19% YoY, while creams/lotion grew just 14%.

360iresearch.com, voguebusiness.com

K-Beauty Picks at Sephora for Heat & Water Resistance

Gel moisturizers			Base Makeup		Sunscreen
belif The True Cream Aqua Bomb	Laneige Water Bank Gel Moisturizer	COSRX Hydrium Soothing Gel Cream	TIRTIR Mask Fit Red Cushion Foundation	Missha M Perfect Cover BB Cream	Beauty of Joseon Day Dew Sunscreen

Refreshing, lightweight texture with a radiant, glass-skin finish	Cooling, minty texture that delivers refreshing hydration	Cooling, lightweight gel with green tea for calm, hydrated skin	Up to 72-hour wear with a satin-glow finish and high coverage	Nourishing formula with natural coverage and lasting wear	Dewy, breathable formula with a hydrating, comfortable feel

CTKCLIP Formulas Designed for Heat-Resilient Beauty

Hydrating Soothing Gel

Category: Skincare – Cooling Moisturizer

Key Market Match: Fits the growing “cooling skincare” trend, up +17% YoY in online mentions.

Performance Features:

Aloe Vera & Camellia Sinensis for instant relief on sun-exposed skin
Lightweight gel texture for humid climates
Ideal for post-sun recovery ranges

Sun-Shield Stick SPF 50

Category: Skincare – Portable Sun Protection

Key Market Match: Aligns with SPF stick format’s +41% US search growth this year.

Performance Features:

Broad spectrum UVA/UVB protection
Silky, blur-effect finish—no sticky feel
Easy on-the-go reapplication

Full Coverage & Weightless Concealer with Hyaluronic Acid

Category: Makeup - Base

Key Market Match: Hybrid makeup with skincare benefits is a top growth segment, accounting for 28% of new launches in 2024-2025.

Performance Features:

Full coverage with weightless wear
Hyaluronic Acid for hydration in hot climates
Crease-resistant and long-lasting

Volume Up Mascara

Category: Makeup – Eye

Key Market Match: Waterproof mascara segment is forecasted to hit $10.2B by 2026, growing at 6.8% CAGR globally.

Performance Features:

Waterproof, smudge-proof wear
Maintains curl and volume in humidity
Panthenol for lash conditioning

Consumer Insights & Usage Scenarios

Today’s heatproof beauty consumers are not just buying performance

—they’re buying reliability, comfort, and freedom to live without compromise.

✔ Everyday Pain Points

Makeup that resists smudging in the rainy season
Skincare that maintains hydration and protection during overseas trips to hot, humid destinations
Sun protection that stays put through long days outdoors or active schedules

✔ Target Consumer Profiles

Active Lifestyles: Outdoor sports participants, festival goers, and on-the-go city commuters
Travel Enthusiasts: Frequent overseas resort travelers seeking climate-adaptive beauty routines
Climate-Specific Residents: People living in consistently hot, humid, or tropical regions

By designing products that directly address these needs, brands can position themselves at the intersection of function, comfort,
and lifestyle appeal—turning seasonal interest into year-round demand and driving both customer loyalty and category growth.

Consumers don’t just want beauty that lasts—they want beauty they can live in.

Whether it’s a tropical getaway, an outdoor adventure,

or a humid city commute, CTKCLIP helps brands deliver confidence,

comfort, and care that endure through every moment.

Sources The Business Research Company – Waterproof Makeup Global Market Report 2024 / Accio – Waterproof Makeup Trends / 360iResearch – Sunscreen Stick Market Research Report
/ Vogue Business Editorial Team – Brands Wanted to Make SPF More Fun — But Do They Still Work?

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