LET'S BOUNCE!
LET'S BOUNCE!
Glass skin made a splash. Now it’s time to bounce.
#K-beauty: From glass to bounce
Glass skin, Move aside K-beauty made us fall in love with glass skin: What’s next? It’s not just light on the surface; Juicy, elastic, and full of life! | #plumped #healthyglow #supple #hydrated #jelloskin |
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Trend tracking
More than just a buzzword, bouncy skin is data-backed. With 5X hashtag growth and rising NPD momentum, it’s a clear signal for brands to lead the next skin ideal.
( Source: Mintel GNPD, 2025 )
The bounceability
We usually think bounce comes from something rich or dense. But what if it started with a splash? This collection hits the sweet spot between fresh hydration and firming care.
What's the secret?
There are 3 core pillars to achieving bouncy skin:
1.HYDRATED: "Pull the plump in"
Plumped skin starts with moisture, and the right kind of humectants that deeply hydrate and hold water under the surface. When skin is properly hydrated, it appears fuller, smoother, and more translucent.lash? This collection hits the sweet spot between fresh hydration and firming care.
 | HYDRA JELLY SMOOTHIE SERUM FLSCMO0315-GE Just like a cold drink on a hot day, this cooling gel refreshes skin after post-sun fun for a soothed, hydrated bounce.
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2.REFLECTIVE: “Glow is more than shine.”
Glowy skin appears reflective as it’s so smooth that it catches light. To achieve this, brightening antioxidants will help reveal natural radiance. When skin is glowing, it appears fresh, energized, and lit with a soft, luminous finish.
 | AURA GLOWCHA MOISTURIZER MIST FLSCMO0320-LQ Just like a cold drink on a hot day, this cooling gel refreshes skin after post-sun fun for a soothed, hydrated bounce.
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3.REFLECTIVE: “Glow is more than shine.”
Glowy skin appears reflective as it’s so smooth that it catches light. To achieve this, brightening antioxidants will help reveal natural radiance. When skin is glowing, it appears fresh, energized, and lit with a soft, luminous finish.
 | FOR DAILY CARE FLSCMO0321-GE Just like a satisfying pop-it, this playful gel cream has pink capsules that delivering moisture burst and elasticity in every capsule-sized dose.
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 | FOR EXTRA CARE FLSCTR0222-LQ Just like a collagen-charged microneedle facial, this serum penetrates actives deep into the skin, for the days you need some next-level bounce. Why it works for targeted* elastic care:
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Welcome to the bounce era
K-beauty is always evolving, and we are seeing it in real time. Gel formats, fast-absorbing capsules, bouncy textures. We're done chasing just glow. Now it’s about skin that feels alive — elastic, fresh, and full of energy.
